Recently I was asked by a few USC business students to participate in a short Q&A concerning entrepreneurship and the action sports industry, specifically the soft goods sector. After receiving the well thought out list of questions and sending of my attempt at an intelligent and useful reply I realized that others out there may benefit from our discussion. So over the next few days I will begin posting what we spoke about. Please feel free to add your two cents as I am sure that there are many different views of the industry and each company has it’s own strategy.
I hope you and enjoy and come away with something useful.
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